BBC reports Mobilegeddon – what it means to your business

In a nutshell:

Your website may soon be completely dropped in Google search results if the customer is using a tablet or smartphone – there’s a really quick way to find out

You may have heard about this on the BBC news today – they are calling it Mobilegeddon.

They should really call it ‘goodbye Google search position’

On Tuesday, April 21, Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their tablet or smartphone.

If someone is using a smartphone or tablet to search for what you do, sites  will NOT  now be shown in Google results unless Google thinks that your site is mobile-friendly.


But the other good news is that it’s really quick and easy to find out whether Google THINKS your site is mobile-friendly


1) Go here:

2) Type in your website address

3) Wait hopefully

4) See the results – here is what you are hoping to see ….

5) if it’s a ‘NO’ then contact your web developer immediately or, of course, us.

PerfectArc Web and Apps
01584 876 222

Good luck with the test!

Some facts:

  • Internet use from tablets and smartphones is soaring and people are searching through Google on them
  • People using smartphones and tablets spend more money and buy more stuff than people using laptops and desktop computers
  • The UK leads the rest of the EU in percentage of purchases and transactions which are done online