Google and mobile

Google’s recent announcement that its latest search algorithm, released on 21st April, will be looking for mobile-friendly websites and possibly according them higher-ranking status isn’t much of a surprise. There’s been a lot of statistics released recently showing the rise and rise in use of mobiles to browse and even buy online and at Christmas, more people actually made a purchase using their phone than those using a laptop or a tablet. Of course the larger screen sizes on newer mobiles, such as the iPhone 6 Plus and the Samsung Galaxy, has facilitated this. So even though you might feel a bit of a plonker with a big phone clamped to your ear, the reality of using a large screen comes as a merciful release for those of us with faulty eyesight.

So what’s it mean for your website? Effectively it means that unless you have a ‘responsive’ website – one which changes to accommodate small screens – you could be missing out on web traffic. It’s fairly easy to convert most sites to being responsive but it’s also true to say that sometimes a more thoughtful approach is called for. For example, if you are running a B&B, visitors to your website have probably got no more than two goals in mind – 1) they are looking to see what you can offer and they want to book there and then; 2) they’ve already booked and are looking for contact details or instructions on how to find you. So it makes sense to serve these users these two things, rather than making them read your About Us page and click on more links than necessary and potentially add to their data bill.